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Kentucky Legend

Project Background

The brand behind America's #1 selling boneless sliced ham and turkey wanted to double down on its premium reputation while substantiating that status with a story that leveraged its unique geography.  Consumer insights gained through extensive focus group research sparked the "Where Food Ought'a Come From" campaign.



Web, social, digital ads, radio, OTT spots, shopper marketing, and printed b2b sales collateral.

Multiyear campaign has resulted in +23 unaided brand awareness nationwide and +450% web traffic in first six months of campain.

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