Purdue Sports Advertising Campaign 

for Indiana Kitchen Bacon

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Because Pete Wasn't Raised on Kale

In-stadium advertising campaign for Indiana Kitchen Bacon at Purdue University

  • Sports: NCAA Big10 Football and Men's and Women's Basketball

  • Venues: Ross-Ade Stadium and Mackey Arena

  • Duration: Fall 2017 to Spring 2019

  • Components: JumboTron and other in-stadium digital signage, radio spots, full-page print ads in event programs, social media posts, T-shirts, halftime contests and giveaways and more.