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Purdue Sports Advertising Campaign
for Indiana Kitchen Bacon



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Because Pete Wasn't Raised on Kale
In-stadium advertising campaign for Indiana Kitchen Bacon at Purdue University
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Sports: NCAA Big10 Football and Men's and Women's Basketball
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Venues: Ross-Ade Stadium and Mackey Arena
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Duration: Fall 2017 to Spring 2019
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Components: JumboTron and other in-stadium digital signage, radio spots, full-page print ads in event programs, social media posts, T-shirts, halftime contests and giveaways and more.
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