Purdue Sports Advertising Campaign
for Indiana Kitchen Bacon
Because Pete Wasn't Raised on Kale
In-stadium advertising campaign for Indiana Kitchen Bacon at Purdue University
Sports: NCAA Big10 Football and Men's and Women's Basketball
Venues: Ross-Ade Stadium and Mackey Arena
Duration: Fall 2017 to Spring 2019
Components: JumboTron and other in-stadium digital signage, radio spots, full-page print ads in event programs, social media posts, T-shirts, halftime contests and giveaways and more.