(Click here to view PDF version of this recruiting piece.)

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Contrary to contemporary myth, not all student-athletes are scholastic-slackers trying to coast down the path of least resistance to graduation. Rather, the same drive, determination and discipline that make them stars on the field are what make them top students in the classroom. This brochure, created for Purdue University's Krannert School of Management, made the pitch to student-athletes who had remaining scholarship eligibility to apply those funds to get a jumpstart on their MBA or other advanced business degree.

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This recruiting piece was twice awarded the International MarCom Gold Award for best in print media, both for its first edition (2018) and its second edition (2020).